Thursday, May 30, 2013

Press Note: Nyassa Launches Fresh Collection of Soaps

28 new delightful fragrances in fresh, original packaging 

Nyassa, a premium, natural bath and body product brand has launched its collection of 28 new handmade soaps in a new, innovative packaging, to kiss all kinds of skin troubles goodbye. Giving attention to every detail, Nyassa has meticulously designed this wide, new range of natural handmade soaps to suit every season and skin type and for both men and women. All the soaps contain pure, wholesome ingredients and are as natural as one can get. The newly redefined packaging of these soaps provides all the information on the ingredients of the soap to the bountiful effects it will have on the skin. The exciting range of new soaps is attractively priced at Rs. 200 onwards and is now available in all outlets of Nyassa.

Nyassa believes in pampering the body using the most natural and best ingredients available. Treading this path, the new line of soaps includes delectable fragrances like Alphonso, Café Noir, Good Earth, Mandarin Citrus, Sacred Sandalwood, Southern Spice, Tropical Vetiver and Under the Ocean. Each of these soaps are specially created and are enriched with the goodness of cold pressed sweet almond oil, cold pressed wheat germ oil, grape seed extract, aloevera extract, honey, glycerin and Vitamin E acetate, all of which help the skin to retain its softness and radiance. Besides these ingredients, all the soaps have two more unique ingredients defining the distinctive property for each soap.

Ishween Anand, founder & owner of Nyassa, passionately believes that nature is the only source to find what is best for our body. She says, “All Nyassa soaps are handmade with the divine fragrances from the heavens above and containing the essential goodness of nature. Our tagline which says, ‘From heaven and earth’ aptly conveys this spirit. Every soap has designed by us, with this belief strong in our hearts. We carefully select the most natural ingredients from all over the world to give our customers the best experience. When it comes to our passion for natural bath and body products, innovation scales new heights every time”.

The king of fruits cannot be left out when you say the words, summer and natural ingredients. To celebrate the season of mangoes, Nyassa has designed Alphonso, which is an ode to the fruit. The mango butter in the soap provides the much needed moisture to the skin and rejuvenates it. The mango leaf extracts have healing properties and are proven to be an excellent remedy for itching. The Glycolic acid in raw cane sugar is another form of conditioner and moisturizer for the skin proving to be a blessing for the dry, dull and rough summer skin.

Café Noir is a unique soap cut out for after workout or generally for summers. It contains activated charcoal, a natural antimicrobial that draws out the toxins and germs from the skin while gently exfoliating it. It also contains coffee extract, which is an antioxidant and known for it’s which has anti aging properties. This soap proves to be a life saver for clogged pores and cleanses the skin off all the pollutants.

Good Earth, designed exclusively for men, contains rhassoul clay, reddish brown in color, containing therapeutic properties. The use of this clay as a soap, a scrub, a skin conditioner and a face & body mask has been dated more than 1400 years back. Rhassoul clay helps improve the texture of the skin and makes it appear brighter. Good Earth also contains tea tree oil which has special anti microbial properties. The tea tree oil keeps the skin germ free, rids the skin off any pimple causing bacteria and also revitalizes it proving to be every penny’s worth.

Everybody needs sprits of freshness during these humid months. Giving a perfect balance of orange peel and lemon peel, Mandarin Citrus does complete justice to the promises it makes. It contains orange peel extract which has excellent skin tightening qualities, removes dead and worn out skin and tightens the pores making your skin look youthful. It also contains lemon peel extract which has anti ageing and anti wrinkle properties, which maintain the youthfulness of the skin preventing it from any kind of damage. Mandarin Citrus is a truly revitalizing, rejuvenating and refreshing soap which leaves the skin looking fresh and young.

The Indianness of Nyassa can be starkly seen through its Sacred Sandalwood soap. It contains chamomile bud extract been a part of an Indian household for its various antiseptic and anti inflammatory properties. It keeps the skin free of any disease causing germs. The calendula infused, sweet almond oil relieves skin irritation and provides Vitamin A and E, leaving the skin healthy and glowing and feeling clean and germ free.

Southern Spice, a unique addition to the family, contains cardamom oil, which has anti bacterial properties. Cardamom essential oil fights a hoard of skin infections and retains the freshness in the skin. The rose petal extracts in the soap, moisturizes and tones the skin, leaving the skin smooth and wrinkle free. Rose petal extracts are also used as a soothing agent for sensitive or extra sensitive skin. Southern Spice gives the user medicinal as well as beauty benefits.

From the tropical forest bounty of India, Nyassa brings to you, Tropical Vetiver which has a lot of qualities in its bag. Not only does it tone the skin, making it tight and firm, it also provides a relief from acne problems. From the Deccan plateau comes the multi faceted fruit, Kokum. The kokum butter used in the soap prevents the skin from going dry and moisturizes it leaving it soft and supple.

About Nyassa:
Nyassa is a premium manufacturer of natural bath and body products. The origin of the word Nyassa lies in Sanskrit and means healing through touch by chanting tantras and mantras, the result a divine body. The soaps and body products are made only from the most natural materials, colours and fragrances. Nyassa is one of the few manufacturers whose products are truly 100% vegetarian.

Have you used Nyassa products, I have used the Chocolate body scrub which came along with my vellvette box and liked it except for the coarseness of the granules. Am super excited to try these out. What about you??

Take care...

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